From Bid to Brand: Using Integrated Marketing to Gain a Competitive Edge in Construction

Seminar Overview

In today’s competitive construction market, winning work takes more than submitting the lowest bid. It takes a brand people recognize and trust. Join us for a practical, in-depth seminar on how integrated marketing helps construction firms stand out, build stronger relationships, and drive growth.

Drawing on real-world examples and insights from leading commercial developers and contractors across the Southwest, this session explores how PR, digital marketing, and business development work together to shape market perception. You’ll gain clear, actionable strategies to increase visibility, credibility, and connection, from pre-bid positioning to long-term partnerships.

Whether you’re a general contractor, subcontractor, or supplier, this seminar will show you how to move from being one of many to being the firm they call first.

Key Takeaways

Turn Awareness into Opportunity
Learn how to use marketing and PR to ensure your firm shows up when developers, municipalities, and partners are researching potential collaborators.

Build Credibility That Wins Work
Discover how earned media, project storytelling, and thought leadership build trust, and why perception often influences who gets selected.

Align Marketing and Business Development for Real ROI
See how an integrated approach connects visibility, reputation, and relationships to the metrics that matter most: qualified leads, RFP invitations, and repeat business.